Bengaluru: Fintech platform Multipl is transforming the retail investment landscape with its unique Spendvesting model – a concept that combines mutual fund investments with short-term savings goals and brand discounts.
In a strategic move to scale its impact, Multipl has partnered with FundsIndia Partners, a leading technology platform enabling thousands of Mutual Fund Distributors (MFDs) across India to offer Spendvesting to their clients.
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With interest rates on traditional savings accounts hovering between 2% and 3%, Indian consumers are actively seeking better alternatives. Multipl addresses this need by offering curated mutual fund portfolios – comprising liquid, debt, and hybrid funds – that provide capital protection, liquidity, and better-than-bank returns.
Its Spendvesting model allows users to invest in mutual funds for upcoming expenses such as travel, insurance, gadgets, and more, while also enjoying exclusive brand discounts.
“We want to shift how Indians view mutual funds – from just long-term instruments to smarter savings accounts that can fund real-life goals,” said Paddy Raghavan, CEO and Co-founder, Multipl. “Spendvesting makes mutual funds exciting, goal-driven, and immediately useful.”
How Spendvesting Works and What Sets It Apart
Multipl’s Spendvesting model turns everyday spending goals into investment opportunities. Users choose a goal, invest toward it via SIPs, and upon maturity, redeem the amount while availing exclusive offers from over 70 brands across travel, fashion, electronics, and healthcare. This combination of mutual fund returns + brand discounts makes it a compelling proposition for financially aware users.
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For brands, this creates a powerful new acquisition channel – customers who have pre-invested for a specific purchase tend to have higher conversion intent and spending confidence.
Partnership with FundsIndia: Bringing Spendvesting to MFDs Nationwide
Through its collaboration with FundsIndia Partners, Multipl is enabling MFDs to integrate Spendvesting into their advisory framework. The integration offers:
- Goal-based investment workflows built into the MFD toolkit
- SIP retention under the MFD’s ARN code
- Access to brand discount partnerships
- A seamless redemption process tied to real spending goals
“Spendvesting bridges the gap between aspiration and investment,” said Manish Gadhvi, CEO of FundsIndia Partners. “It empowers MFDs to serve evolving investor needs while growing their SIP books with differentiated value propositions.”
Why Spendvesting is a Game-Changer
- For users: A smart, returns-based savings account for everyday expenses
- For brands: A high-intent customer acquisition platform
- For MFDs: A new advisory use case that expands mutual fund relevance beyond long-term wealth creation
- For the industry: A step toward integrating mutual funds into everyday financial habits—supporting SEBI and AMFI’s mission to increase retail participation
About Multipl
Multipl is a SEBI-registered fintech platform redefining savings behavior in India through Spendvesting – a model that helps users invest in mutual funds for planned expenses while receiving brand-sponsored discounts. With over 6 lakh users, Multipl is accelerating the shift toward smarter financial planning for the modern Indian.
About FundsIndia Partners
FundsIndia Partners is India’s leading digital infrastructure platform for MFDs, offering tools to manage, grow, and scale their mutual fund distribution businesses with compliance and efficiency.
